Michael Feiner - Director AEP Convert
Michael’s digital analytics career goes back to 2001. He has worked for Nedstat (now part of comScore), Nielsen Online and analytics consultancy Logan Tod. In 2007 Michael set up AEP Convert, an analytics and optimisation consultancy working with clients such as Royal Bank of Scotland, Vodafone, Chelsea FC, More Than, BT, Selfridges, Kitbag and Lakeland.
Matthias Bettag - Digital Analytics Consultant
Matthias is a seasoned digital analytics practitioner, strategic consultant and Certified Web Analyst TM. He founded the Semphonic European office in early 2012 following seven years with pharmaceutical giant Bayer. He is Germany’s country manager for the Digital Analytics Association (DAA).
Matthias is a tutor of the University of British Columbia (UBC) for the German online course "Award of Achievements in Digital Analytics". He is a partner of Digital Economics, a talent provider in Germany, and a speaker at various events.