2016 Discussion Leaders (Europe)
Sandra heads up digital personalisation at Barclays Bank. Sandra’s team creates optimised and personal experiences for customers, using testing and rich data, both on the website and Barclays’ award-winning banking app.
He is currently head of the European web analytics team for Nike.com, responsible for digital assets across 21 countries and 9 languages. Prior to joining Nike, he worked in various roles, among which Digital Business Analyst with Vodafone Netherlands and as independent consultant with his own web marketing consultancy firm, both in the Netherlands and in Italy.
Tim Robinson leads a dynamic and diverse web analytics team at Marks & Spencer. He has spent the last 3 years with the retailer, redefining and driving the analytics for their new platform which launched in February 2014. He has grown the team and the role of web analytics significantly across the organisation, more recently developing how M&S exploit their clickstream data to enhance their customer-centric analysis using data science.
Prior to Sky, Federica established a standard reporting practice and engagement model for insights at commercial broadcaster Channel 5. During her time in the media industry she has been contributing to the enhancement of online TV audience measurement as a subject matter expert for BARB’s Project Dovetail. Before her move into broadcast media Federica gained experience in several verticals including FMCG, finance, retail and pharmaceuticals, advising clients on digital analytics, multi-channel marketing optimisation and information systems as a consultant at DigitasLBi and Starcom Mediavest.
Benjamin Stephens - Web Analytics Manager, ASOS
Benjamin currently leads the web analytics function at ASOS where he has spent the last 3.5 years helping to develop a growing team of analysts. His role has seen him re-implement the analytics tools across all of the ASOS web and native mobile properties as well as evolve the processes and structures around the use of analytics and quantitative data within the business. Benjamin has a background as a consultant where he worked for a digital agency specialising in analytics and data analysis. This allowed him to develop his skills in both practice and technology while working with some of the largest businesses in the UK.
Lukas Grebe - Senior Digital Analyst, Chefkoch.de
Lukas is Senior Digital Analyst for Chefkoch.de - subsidiary of Gruner + Jahr - the food website with the widest coverage across Europe, ranking 3rd globally. His work focuses on building and growing an insights infrastructure and team to drive chefkoch.de’s business. Prior to chefkoch.de, he spent 7 years building tracking technology and analyzing web data for the metapeople agency group (now NetBooster SA), sparhandy.de and HRS. Passionate about digital analytics, Lukas has been attending the Digital Analytics Hub (xChange Europe) since day one.
Carmen Mardiros - Senior Digital Analytics Manager, navabi
Christoph Hell - Senior Manager Web Intelligence, Sky Deutschland
Christoph Hell is Senior Manager Web Intelligence and joined Sky Deutschland in 2010. He is part of the Web Intelligence team coordinating Sky's overall web analytics, digital intelligence and optimisation activities. The team is offering knowledge and best practice to departments like Sales, CRM, editorial boards and social in order to get insights from digital analytics and to improve company's digital marketing efforts. Christoph is responsible for defining and introducing standards for tracking digital assets, KPIs and business procedures and how to analyse user behaviour on websites and apps. Christoph graduated from the Munich University of Applied Sciences and holds a diploma in economics specialised in Tourism & Hospitality management.