Chris O'Neill: Privacy – the New Normal
Thursday, March 4, 2021, 1:20 PM - 2:40 PM
Chris O'Neill

The “new normal” is a term that has been flying around social and news channels since the beginning of 2020, but for digital analysts and marketers, a different sense of “new normal” has been pervading the industry for the past few years: privacy compliance.

Web privacy regulations like GDPR, CCPA, and others destined to come along stem from a growing public awareness and concern over their data privacy and protection. Your company needs to take proactive steps to protect your customer’s data and your reputation.

In this huddle, Chris O’Neill, Solutions Architect at ObservePoint, will lead a discussion on privacy best practices and how to make it easier to stay compliant, while still creating fantastic experiences for your customers. We will cover:

  • Using automated testing to discover non-compliant areas of your site
  • Implementing flexible processes and solutions for long-term compliance
  • Adhering to privacy demands while still providing personalized experiences

Delegates will share their own use cases and issues and together we will emerge with practical solutions to several of your biggest privacy challenges.

Discussion Round