Roopa Carpenter: Personalization Trends in the Digital World of 2021
Friday, March 5, 2021, 4:00 PM - 5:20 PM
Roopa Carpenter

The change in the digital world has rapidly accelerated in the last year. Whether your target audience is a customer, patient, employee, citizen, or any other audience, their expectations are different today than they were 12 months ago. Personalization is more important than ever to provide the type of experience that your audience expects.

In this huddle, Roopa Carpenter, Sr Director, Optimization and Josh Morrow, Sr Conversion Optimization Consultant, both at Blast Analytics, will discuss the digital personalization trends that they see for 2021 and how it applies to the companies they work with.
These include:

  • The increase adoption of AI/ML helping to scale personalization
  • Prioritizing customer loyalty to create/maintain a competitive advantage
  • Digital personalization strategy as a staple of corporate success

Come share your personalization success stories and challenges and leave better enabled to make 2021 a year of exceeding customer expectations.

Discussion Round