The CDP is a technology that continues to gain traction within today’s marketing technology stack of enterprises. With the objective of centralizing customer data and acting on it, the CDP has the potential to make a significant impact. It also has the potential to be a challenge because of its complexity and power.

This huddle is intended for a more intermediate to advanced audience where specific challenges and opportunities will be discussed and explored.

The discussion will be led by Aimee Bos, Sr Director, Analytics Strategy and Jer Tippetts, Sr Analytics Implementation Consultant, both with Blast Analytics. Aimee and Jer have worked with a variety of CDP technologies for companies in multiple industries. They will share their observations of the potential and the challenges they have seen in CDP technologies.

This will be a lively discussion where we will cover these topics:

• The data readiness required to achieve the full potential of a CDP
• How to accomplish identity resolution within your CDP
• The top use cases to drive value out of your CDP

Come to this huddle to learn and share with your peers more advanced topics to take advantage of your CDP.