As the Senior Director of Analytics, Growth and Consumer Insights, Asif Rahman is responsible for all digital analytics, user acquisition and consumer insights efforts across Accuweather’s digital organization. Previously, he was Director, Digital Analytics and Insights at Univision Digital. Asif has spent 15+ years in digital roles within media, telecom, and eCommerce in both B2B and B2C industries; in a wide array of functions, ranging from digital product management, web, mobile and app analytics, project management, online and digital marketing, user acquisition, website, and app design and development.

At Accuweather, Asif, and his team are responsible for using data and insights to drive user acquisition efforts, product development, and marketing effectiveness and understanding audience behavior.