Joy Wendelken
Senior Manager, Digital Insights & Analytics
Johnson & Johnson
Joy Wendelken is currently working at Johnson & Johnson in the role of Senior Manager, Omnichannel Operations. She is working to establish the Omnichannel Operations function within Janssen Pharmaceuticals and will drive development and execution of digital omnichannel marketing programs. Joy has been with Johnson & Johnson for over 6 years and started her career at J&J in the Consumer Health division as a Manager of Digital Analytics. In that role, she implemented a standardized digital analytics practice for over 400 global consumer websites and mobile apps. Additionally, she trained brand marketers to use data to optimize their digital properties.
She has over 15 years of experience in digital marketing and over 10 years of experience in digital analytics. She started her career in the digital marketing field by learning to develop websites in an evolving digital marketing field. After becoming an expert in Urchin (later acquired by Google to become Google Analytics), she used that expertise to start a career in digital analytics. She has worked for a wide array of companies including Pearson Education, Realogy, Avaya and Avis Budget Group. She has expertise in Google Analytics, Adobe Analytics, A/B testing, and website/mobile app development.

Joy received her undergraduate degree in Marketing from The College of New Jersey. She lives in Hillsborough, NJ with her husband Mark and 3 children Bryce (11), Landon (8), and Charlotte (2).
Joy Wendelken