Michael Helbling is a founding partner of Stacked Analytics, a community of experts helping organizations solve the most complex data and analytics problems. Michael is an internationally known digital analytics expert and speaker. He has built analytics programs as both a consultant and industry practitioner.

In his 16 years in the industry he has led both technical and functional analytics projects and initiatives. He currently serves on the board of the Digital Analytics Association, and he is the co-host of the popular industry podcast, The Digital Analytics Power Hour.