Lee Boykoff
Head of Analytics & Insight
This Old House
Lee Boykoff is Chief Marketing & Data Officer at This Old House Ventures, the leading home-enthusiast media brand in the U.S. In this role, he oversees Audience Development, Revenue Operations and Analytics across the company’s portfolio of television programs, web properties, apps, magazine, membership program and OTT channels.
Prior to joining This Old House, Lee spent 13 years A+E Networks, where he held leadership roles spanning data, analytics, marketing and sales functions, across both digital and linear television platforms. He brings a data-driven approach to customer acquisition, retention & monetization, supporting both established media brands (A&E, History, Lifetime) and advising venture-backed start-ups in the media & analytics space (Antenna, Samba TV, Tubular).
Lee graduated from Bowdoin College with a BA in Economics and received his MBA from UNC’s Kenan-Flagler School of Business. He currently resides in New York with his wife and two children.
Prior to joining This Old House, Lee spent 13 years A+E Networks, where he held leadership roles spanning data, analytics, marketing and sales functions, across both digital and linear television platforms. He brings a data-driven approach to customer acquisition, retention & monetization, supporting both established media brands (A&E, History, Lifetime) and advising venture-backed start-ups in the media & analytics space (Antenna, Samba TV, Tubular).
Lee graduated from Bowdoin College with a BA in Economics and received his MBA from UNC’s Kenan-Flagler School of Business. He currently resides in New York with his wife and two children.
