Celina is currently the Director of Analytics and Strategic Insights at TULA (NY- based startup for probiotics skincare and health/wellness). She has led and built Data/Analytics teams in the last 4 years for startups in the B2B and B2C space ranging from open-spacing furniture to marketing tech. Prior to the startup world, Celina has had 8 years of corporate experience -- 6 years at Bank of America Merrill Lynch in corporate finance supporting sales/trading, wealth management and credit lending and 2 years at American Express in marketing analytics and finance.

Outside of work, Celina is on the Board of Directors for the University of Michigan Alumni Club of NYC. She is a volunteer for her alma mater’s alumni NYC chapter, which provides a community for alumni and fundraises for an annual scholarship that helps talented incoming freshmen who have a financial gap.