Sharon currently is Lead Digital Analytics Consultant at InfoTrust focused on the retail sector. Sharon comes to {Conference} with almost 20 years of experience in the Media and Digital spaces, including BMO, Millward Brown (Director of Digital Strategy & Effectiveness), TVO (Director of Research), Astral Media (Head of Research & Director of Interactive Research), CBC (Research Manager), and The Canadian Media Fund (Statistical and Economic Analyst).

Her experience also traces back to print media, sales, and academic roles in her native Dublin where she completed her degree in economics from Trinity College Dublin and Master in Media Studies from the Dublin Institute of technology. A life long learner Sharon is passionate about digital analytics and its role in driving organisations forward.