Guido is a cognitive psychologist and usability specialist focused on E-commerce. As a freelance consultant he helps companies to build international customer experience optimization teams and to build a culture around experimentation and validation in the whole company.

Since 2008 Guido’s work included many Magento projects, he is a Magento Master for 2019 and is part of the Board of Directors for the international Magento Association. Since 2019 he also hosts the popular weekly CRO.CAFE podcast in which he extracts the most valuable tips from optimization experts. Guido is often invited to speak at international events about persuasion, e-commerce, conversion optimization and experimentation cultures.