Ton is the founder of Online Dialogue – thought leaders in evidence-based growth. Ton has 20 years of experience in maximizing online revenues and with his team he helps and trains companies throughout the world to be effective at data-informed growth. He is also recognized worldwide as an influential thinker, writer and public speaker on conversion optimization and digital experiments.


Ton is the founder of the Dutch Webanalisten.nl community and the international Conversion Hotel Conference.