2017 Huddle Leaders
Akilah has a BS in Computer Engineering from the University of Illinois, an MBA from Michigan State University and a Master of International Management from Thunderbird School of Global Management.
Previously, she was the Director of Digital Analytics at Apollo Education Group, where she created an end-to-end view of digital customer behavior and enabled advanced marketing attribution. Prior to that she was a member of the leadership team at Semphonic, a prominent analytics consultancy (now part of Ernst & Young).
Prior to Dignity Health, Matthew worked at Sprinklr developing their Analytic platform, and at Nike as a Sr. Engagement Analyst within their Marketing team. He holds a double BS in Marketing/Advertising as well as a minor in Community Development from Portland State University.
2017 Workshop Leaders
Peter O’Neill is Director of Strategy at digital analytics and CRO consultancy LeapThree. He and his team work with clients of all sizes and sectors to use data to understand and improve their business performance. Peter has extensive experience developing digital analytics frameworks and using Google Analytics and Google Tag Manager.
Prior to LeapThree, Peter was the founder and Managing Director of L3 Analytics. He has also held positions with analytics consultancy Logan Tod (now part of PwC), analytics vendor NedStat and search engine Ask.
Peter is the founder of MeasureCamp, the digital analytics unconference, arguably the most popular digital analytics event globally with over 25 events run since 2012 from Sydney to San Francisco (July 2017). Peter is Program Chair eMetrics Summit London.
Allison Hartsoe is the Founder and CEO of Ambition Data. Ambition Data is a boutique consulting firm that applies the principles of customer centricity. Allison effectively aligns leaders and implementers across business units to harness existing resources and build a connected culture of customer-centric innovation.
She is a deeply skilled marketing technologist with a broad strategic view and a passion for analysis. She has designed and executed digital analytics strategies for Fortune 500 customers including Blackrock, BlueShield, Genentech, GlaxoSmithKline, HP, Intel, Microsoft, Nike, Seagate and SelectQuote. Prior to forming Ambition Data LLC, Allison was Group Director, Digital Intelligence at Cardinal Path, Senior Manager at Ernst & Young and VP Analytics at Semphonic, a leading web analytics consultancy in the United States acquired by EY.
Kelly has more than 15 years of professional experience concentrated in digital analytics, testing and optimization, marketing, communications training, and social media. She has deep functional knowledge in CRO strategy, communication and digital analytics. She also has expertise in testing prioritization and roadmap strategy, organization and process design as well as quality management and tool selection and integration. Kelly’s clients are currently working with her to develop new or optimize existing testing programs, evaluate or improve test idea pipelines, and assess program maturity.
Kelly joined EY three years ago to help build out the former Semphonic team’s digital optimization practice with a goal of helping clients more closely align their analytics and optimization practices. Prior to joining EY, Kelly managed the award-winning global optimization program for Dell.
Hila Dahan is a storyteller and a business optimization strategist. After spending more than a decade honing her craft at Spark Networks and MySpace, she co-founded 33 Sticks, a boutique analytics agency that challenges traditional consulting models and is aimed to solve complex analytics challenges for large brands. At 33 Sticks, Hila serves as Chief Operating Officer and Principal Analytics Consultant. Over the years, Hila has also shared her passion for building and optimizing businesses as an instructor at UC Irvine and as a mentor for startups, at the Lean Startup Machine.
She was the winner of Adobe's inaugural Developer's Challenge and has been a repeat speaker at Adobe Summit over the past 8 years. In December of 2016, Hila sat on the judging panel for a prominent Adobe Analytics competition for college students across the US.
2016 Huddle Leaders
Kyle leads analytics research for all of Vox Media's brands in developing best practices to increase audience across all platforms. He also leads the data teams for other business units at the company, including revenue, finance, and product. He briefly served as Analytics Editor during the launch of vox.com to specifically research audience and content analytics for the brand to support quick growth. Prior to Vox, Kyle managed the analytics team at the Washington Post, and also worked for Dow Jones, comScore, as well as other non-media companies in a variety of different roles around data.
One of Theresa’s primary goals is to collect, normalize and summarize data across myriad platforms, providing quick view dashboards for executives and product owners. Another primary objective is to make integrated data available for deeper analysis which services product development, forecasting and business planning for NFL Digital and Broadcast Media.
Jose's background covers over 8 years of brand and agency experience in Canada and Japan.
On the personal side, Jose likes playing squash but since becoming a parent this year he is now reassessing time commitments to the sport.
Dean Abbott is Co-Founder and Chief Data Scientist of SmarterHQ. Mr. Abbott is an internationally recognized data mining and predictive analytics expert nearly three decades experience building and deploying advanced analytics algorithms and data preparation techniques to real-world problems, including customer analytics, fraud detection, risk modeling, donation modeling, text mining, and more.
Mr. Abbott is the author of Applied Predictive Analytics (Wiley, 2014) and co-author of IBM SPSS Modeler Cookbook (Packt Publishing, 2013). He is a highly-regarded and popular speaker at Predictive Analytics and Data Mining conferences and meetups, and is on the Advisory Boards for the UC/Irvine Predictive Analytics Certificate as well as the UCSD Data Mining Certificate programs.
He has a B.S. in Mathematics of Computation from Rensselaer (1985) and a Master of Applied Mathematics from the University of Virginia (1987).