2017 Huddle Leaders
Akilah has a BS in Computer Engineering from the University of Illinois, an MBA from Michigan State University and a Master of International Management from Thunderbird School of Global Management.
Previously, she was the Director of Digital Analytics at Apollo Education Group, where she created an end-to-end view of digital customer behavior and enabled advanced marketing attribution. Prior to that she was a member of the leadership team at Semphonic, a prominent analytics consultancy (now part of Ernst & Young).
Prior to Dignity Health, Matthew worked at Sprinklr developing their Analytic platform, and at Nike as a Sr. Engagement Analyst within their Marketing team. He holds a double BS in Marketing/Advertising as well as a minor in Community Development from Portland State University.
2017 Workshop Leaders
Peter O’Neill is Director of Strategy at digital analytics and CRO consultancy LeapThree. He and his team work with clients of all sizes and sectors to use data to understand and improve their business performance. Peter has extensive experience developing digital analytics frameworks and using Google Analytics and Google Tag Manager.
Prior to LeapThree, Peter was the founder and Managing Director of L3 Analytics. He has also held positions with analytics consultancy Logan Tod (now part of PwC), analytics vendor NedStat and search engine Ask.
Peter is the founder of MeasureCamp, the digital analytics unconference, arguably the most popular digital analytics event globally with over 25 events run since 2012 from Sydney to San Francisco (July 2017). Peter is Program Chair eMetrics Summit London.
Allison Hartsoe is the Founder and CEO of Ambition Data. Ambition Data is a boutique consulting firm that applies the principles of customer centricity. Allison effectively aligns leaders and implementers across business units to harness existing resources and build a connected culture of customer-centric innovation.
She is a deeply skilled marketing technologist with a broad strategic view and a passion for analysis. She has designed and executed digital analytics strategies for Fortune 500 customers including Blackrock, BlueShield, Genentech, GlaxoSmithKline, HP, Intel, Microsoft, Nike, Seagate and SelectQuote. Prior to forming Ambition Data LLC, Allison was Group Director, Digital Intelligence at Cardinal Path, Senior Manager at Ernst & Young and VP Analytics at Semphonic, a leading web analytics consultancy in the United States acquired by EY.
Kelly has worked with Fortune 500 companies and mid-size organizations for more than 15 years to build and optimize best in class digital experimentation programs. She focuses her advisory services on digital CRO strategy and experimentation program and process design and optimization.
She has deep functional knowledge in CRO strategy, communication and digital analytics. She also has expertise in testing prioritization and roadmap strategy, organization and process design as well as quality management, tool selection and integration. Kelly’s clients are currently working with her to develop new or optimize existing testing programs, evaluate or improve test idea pipelines, and assess program maturity.
Hila Dahan is a storyteller and a business optimization strategist. After spending more than a decade honing her craft at Spark Networks and MySpace, she co-founded 33 Sticks, a boutique analytics agency that challenges traditional consulting models and is aimed to solve complex analytics challenges for large brands. At 33 Sticks, Hila serves as Chief Operating Officer and Principal Analytics Consultant. Over the years, Hila has also shared her passion for building and optimizing businesses as an instructor at UC Irvine and as a mentor for startups, at the Lean Startup Machine.
She was the winner of Adobe's inaugural Developer's Challenge and has been a repeat speaker at Adobe Summit over the past 8 years. In December of 2016, Hila sat on the judging panel for a prominent Adobe Analytics competition for college students across the US.