Welcome Keynote by Dean Abbot
The New Era in Customer Analytics: Big Data, Cloud Computing & Advanced Analytics
Dean Abbott - Chief Data Scientist, SmarterHQ
In this new era of Big Data, retailers collect data in ever-increasing volume, variety, and even velocity. In the midst of Big Data, a revolution is taking place in how retailers gain insights about customers, whether they interact with the brand online, in stores, or both.
Dean Abbott is an internationally recognized data mining and predictive analytics expert nearly three decades experience building and deploying advanced analytics algorithms and data preparation techniques to real-world problems.
In his opening keynote to the DA Hub conference Dean will describe the revolutionary transformation that is taking place as retailers transition from reporting to data-driven decisions using advanced analytics. Success requires collecting the right data, creating informative derived attributes, and leveraging scalable computing infrastructure to make this data accessible in a timely manner.
