When you are able to connect with your audience in a way they understand, they will be much more receptive to your message. Doing so requires thoughtful research into the deep desires of your audience. We'll discuss audience needs assessment techniques and a robust presentation planning framework that works.
The most important, innovative, or valuable ideas can be lost if they're communicated poorly. By learning to think like a graphic and data designer, you'll be able to present your information in a clear, compelling way. We'll review basic design principles, how to work with imagery and how to solve for the most common mistakes we make.
The most compelling data can be lost if the delivery falls flat. Your team will learn essential preparation and nerve management techniques, as well as how to get technical logistics down pat.
Lea Pica is a seasoned digital analytics practitioner, social media marketer and blogger with over 13 years of experience building search marketing and digital analytics practices for companies like Scholastic, Victoria's Secret, and Prudential. Today, she trains and speaks to thousands of analysts and marketers, hosts the popular Present Beyond Measure Podcast, and blogs about stellar data presentation as the Director of Data Visualization and Storytelling for Search Discovery.
Lea's greatest passion is the stage, which is her platform for empowering digital marketing and analytics practitioners and consultants to present information in a way that inspires action and creates indispensability.
She has spoken at conferences such as SearchLove, ConversionXL Live, Domopalooza, Web Analytics Wednesday, and eMetrics, alongside speakers like Rand Fishkin, Wil Reynolds, Jim Sterne, Annie Cushing, Adam Greco, Tim Wilson, and other revered digital marketing and analytics experts.