2018 Sponsors

Platinum Sponsor
ObservePoint helps data-informed companies trust their data and better serve their customers by automatically monitoring and validating analytics and marketing tags on all digital properties. ObservePoint pioneered automated web analytics auditing and audits millions of pages every month to report data loss, inflation, and leakage to web analytics managers and stakeholders. With ObservePoint, you can govern your analytics data with efficiency, confidence and accuracy.
Platinum Sponsor

Course5 Intelligence enables organizations to make the most effective strategic and tactical moves relating to their customers, markets, and competition. We drive digital transformation through Analytics, Insights, and Artificial Intelligence, enabling our clients to reshape their businesses and experience higher top line and bottom line results with improved customer satisfaction and business agility. As we solve today’s problems for our clients, we also enable them to reshape their businesses to meet and actualize the future.

 

Course5 Intelligence product suites and range of services combine analytics, digital, and research solutions with advanced AI and Machine Learning to create immediate and long-term value for clients. We enable new efficiencies and drive higher ROI specifically for marketing, insights, analytics, and digital teams within organizations as well as for independent research and consulting firms.

 

Course5 Intelligence creates value for businesses through synthesis of a variety of data and information sources in a 360-degree approach, solution toolkits and frameworks for specific business questions, deep industry and domain expertise, Digital Suite and Research AI to accelerate solutions, application of AI and next-generation technologies for cognitive automation and enhanced knowledge discovery, and a focus on actionable insight.

Gold Sponsor
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful customer experiences. The company’s industry-leading universal data hub—comprising an enterprise tag management solution, omnichannel customer segmentation and action engine, together with a suite of rich data services—creates a vendor-neutral data foundation that spans web, mobile, offline and IoT. More than 700 organizations worldwide trust Tealium to eliminate data silos and build a unified, actionable customer profile. For more information, visit www.tealium.com.s worldwide trust Tealium to eliminate data silos and build a unified, actionable customer profile. For more information, visit www.tealium.com.
Silver Sponsor
Snowplow is a data pipeline that enables clients to:
  1. Track events from their websites, mobile applications, server side systems (including call centres, warehouses, shop floors, sensors and other connected devices) at scale (billions of events per month)
  2. Load that data into their own data warehouse to power sophisticated analytics
  3. Make that data available in real-time to data-driven applications (e.g. marketing automation, personalisation, real-time dashboards etc.)
Snowplow takes a radically different approach to analytics compared to traditional web and mobile analytics vendors:
  1. Our users can define their own event and entity types i.e. their own data schemas. They do not have to squeeze their products and services into a long list of custom dimensions and metrics
  2. Our users can define their own data modelling processes: for example their own logic for identifying users across channels and platforms, their own logic for combining sequences of events into workflows and sessions
  3. Our platform evolves with our users. Because event and entity schemas are versioned, and data models can be recomputed on the entire data set, your Snowplow data warehouse can evolve with your business and you never have to say goodbye to your old data
  4. Our users own their own data in their own Amazon Web Services account. We do not mediate their access to their own data
  5. Our platform is open source
Snowplow clients are analytically-sophisticated companies that use the detailed event-level data we deliver to drive marketing, product development and content creation and optimisation processes.