2019 Huddle Leaders
June Dershewitz has spent her career driving analytics strategies for major businesses. She is currently the Head of Data Governance & Analytics at Twitch, the world’s leading video platform and community for gamers (a subsidiary of Amazon). A key aspect of her role is to ensure that data is collected, understood and used effectively throughout the company.
Previously, she was the Director of Digital Analytics at Apollo Education Group, where she created an end-to-end view of digital customer behavior and enabled advanced marketing attribution. Prior to that she was a member of the leadership team at Semphonic, a prominent analytics consultancy (now part of Ernst & Young).
As a long-standing advocate of the analytics community, June was the co-founder of Web Analytics Wednesdays; she's also a Director Emeritus of the Digital Analytics Association.
In addition to her role at National Geographic Partners, Mia is an Adjunct Professor at Georgetown University, where she teaches Digital Analytics and Measurements in the Master’s program for Integrated Marketing & Corporate Communications.
Rusty Rahmer is an experienced digital leader, with over 10 years of experience driving digital strategy, technology program planning, and delivery at Vanguard. Since 2013 Rusty has been leading Vanguard’s enterprise digital intelligence program and has since built and managed the firm’s Digital Intelligence Center of Excellence. Rusty’s expertise is centered in developing digital program strategy, inspiring business leadership to invest, and providing program leadership through organizational construction and operational transformation. Rusty also serves on the Digital Analytics Association’s (DAA) Board of Directors and is a member of the Corporate Membership Advisory Council.
Sarah DeAtley is a customer experience analytics expert that has been driving strategies for major corporations for over 10 years. She's currently focused on company-wide digital marketing optimization across content and media at Microsoft.
Previously, she has worked on analytics and optimization at Expedia, Apollo Education Group, Dell, and ADP. Sarah's educational background is in user research methods, information science, database design, and advanced statistical methods, which she combines to find creative and scalable analytics solutions. She also teaches statistical analysis and visualization at the University of Washington.
Tom Betts is Chief Data Officer at the Financial Times. He is a member of the FT Board and leads the FT’s data capability and strategy. This involves working with a global team to support all parts of the organisation in their use of data to improve and optimise their work.
Tom previously held positions at FT’s former parent – Pearson – as VP Analytics, building analytics teams across a range of educational businesses. Prior to that he was Head of Data Analytics for FT.com, having joined the FT in 2009. He was instrumental in establishing data as a core competency for the Financial Times and grew a team who have successfully catalysed the use of data in decision making right across the organisation.
Prior to the FT, Tom worked in a consultancy capacity delivering large scale data mining projects in a number of industry sectors.
Amy Sample has been analyzing digital consumer behavior for nearly 20 years. As VP Business Intelligence at PBS, she and her team support analytics and digital research initiatives for PBS.org, PBSKIDS.org, and PBS mobile and OTT apps. Her team also provides analytics and SEO consultations for PBS member stations. Prior to PBS, she conducted primary research and audience analysis at AOL for 8 years. She is a member of the Board of Directors for the Digital Analytics Association and co-leader of the DAA Washington DC chapter. Amy holds an MBA from Georgetown University and a BS in Marketing from DePaul University.
Prior to joining Goldman Sachs, Yuriko was the Global Web Director of Analytics at Michael Kors. In that role, she oversaw the site analytics requirements and implementations for all domestic and international ecommerce brand sites; created a unified customer view including digital marketing engagement, site behavior and in-store activity which was used for identifying site-to-store trends, regional basket analysis by channel; attribution; and site feature reporting. Before that, Yuriko managed the North America CRM database at Coach.
Yuriko earned a MS and a BS in Operations Research and Information Engineering from Cornell University.
Paula oversees Hilton’s multi-platform Digital Optimization efforts, including the collection of both quantitative and qualitative feedback. Paula oversees Hilton’s multi-platform Digital Optimization efforts, including the collection of both quantitative and qualitative feedback.
She created Hilton’s optimization program in 2010, which has now grown to a team of nine. The A/B / MVT testing program produced over 120 campaigns in 2017, and multiple user surveys. On the qualitative side, the program managed multiple large in-person qualitative usability studies and dozens of online feedback sessions. The group has also begun to support some agile product families through lean user-testing and design sprint validation.
Prior to joining the Digital team, Paula spent 14 years in the Market Research group, where she ran the hotel performance metrics program; launched the first social media listening platform; and migrated the enterprise’s customer satisfaction tracking system to an online tool.
Paula received a BA in Business Administration from Rhodes College, and an MBA from the University of Memphis. She lives in Memphis with her ever-busy family of five.
Prolet Miteva is Senior Product Manager for Analytics at Autodesk. She is laying the data foundation for Autodesk’s products and digital properties, always chasing the ever-elusive complete view of the customer. With a combination of skills and passion for user experience, engineering and analytics, Prolet bridges the gap between business and technology for better customer experience and business success.
She is a San Francisco Chapter leader for the Digital Analytics Association and President of the non-profit MeasureCamp San Francisco.
Rastko has over a decade of analytics and airline industry experience. In his current role, he manages Delta Air Lines’ Digital Analytics team, which supports the entire Delta organization’s digital data and analytics needs. He has helped lead efforts to modernize Delta’s digital analytics implementation, integrate analytics into the digital product development process, democratize digital data, and establish new data governance processes.
Rastko holds a BA from Bates College and an MBA from the University of Michigan Ross School of Business. He is an avid traveler who has visited over 100 countries and all seven continents. In his spare time, he teaches SCUBA and yoga.
With 13 years of Digital Marketing and Analytics experience, Ashleigh Bunn has a passion for digging digital marketing insights and leading her teams and business partners to data driven success. Ashleigh currently leads the Consumer Insights team at HCA.
Prior to HCA, Ashleigh supported the American Cancer Society’s commitment to Saving Lives, driving the Digital Analytics Strategy within the organization. In her spare time, Ashleigh shares her passion of digital insights and marketing strategy with her student's in East TN State University's Master of Digital Marketing program.
Sid is Head of Analytics & Insight for Condé Nast International based in London. He leads a team of analysts servicing brands including Vogue, GQ, Wired, Glamour and Vanity Fair. Sid’s focus is both on providing operational support for CNI’s digital platforms and social channels as well as delivering analytics innovation. This involves redefining and driving audience centric KPI's using integrated research and digital data.
Prior to Condé Nast International, Sid worked in analytics both inhouse and agency side for business in the retail and finance sectors. In these roles he helped develop digital measurement frameworks, improve data collection via enhanced tracking and integration and delivered insights driving digital strategies.
Sid holds a BSc in Physics from University of Mumbai and a Programming Diploma in Ecommerce Technologies from the National Institute of IT.
Matthew Wolf is the Director of Analytics for the Office of Digital at Dignity Health in San Francisco, CA. Dignity Health is the 5th largest health care provider in the nation and Matthew’s team sits within the Office of Digital organization which acts as a center of excellence for digital transformation focused on delivering an intensely positive, personalized experience across all their digital platforms. His team is responsible for organizing data across all the disparate and legacy health care channels and providing e2e (end to end) attribution modeling for the marketing teams as well as building a data platform to inform and power personalization.
Prior to Dignity Health, Matthew worked at Sprinklr developing their Analytic platform, and at Nike as a Sr. Engagement Analyst within their Marketing team. He holds a double BS in Marketing/Advertising as well as a minor in Community Development from Portland State University.
Laura is currently the Director of Enterprise Analytics & Customer Data at Talbots, a women’s apparel specialty retailer with both an Ecommerce and Brick & Mortar presence. She is a goal-oriented and passionate leader who thrives on “building from the ground up” to drive growth for the company as well as the individuals on her team. Before joining Talbots, Laura worked in a variety of industries including, finance, insurance, telecommunications, and government. She has experience with an array of cloud providers, statistical solutions, and digital platforms to advance companies along the analytical maturity curve.
Brian Hudnall is a Senior Decision Scientist in the Analytics and Insights group within Starbucks. At Starbucks, Brian has supported analytics for various functional business areas, including measurement and optimization of mobile apps and eCommerce, new digital platform/feature measurement, and the Store Development process. He has worked on numerous projects at Starbucks including A/B testing, data pipeline creation, and dashboard development.
Brian earned his M.S. in Information Management and Data Science from the University of Washington and a B.S. in Marketing from Arizona State University.
Anthony Tang leads the A/B Testing Platform team responsible for building and maintaining EXPO, the experimentation and optimization platform for Walmart. His team works closely with product analytics and product management to enable and promote A/B testing across the Walmart websites and mobile apps.
Anthony joined Walmart Labs in 2012 after working at Yahoo!, and earned his MS in Computer Science from UC San Diego.
Fred Smith serves as both Team Lead for the Technology Team and Digital Metrics Lead in the Digital Media Branch in the Office of the Associate Director for Communication for the US Centers for Disease Control and Prevention (CDC) in Atlanta, GA.
His professional background spans various capacities throughout the governmental, private, nonprofit and academic sectors. He has led multiple student exchange groups to the Soviet Union and continued to work in student exchange programs in Russia and the New Independent States. Mr. Smith has taught Russian at the University of Kentucky and worked in the Kazakh-American Studies Center. After that, he spent three years with the Eurasia Foundation in Uzbekistan, Kazakhstan and the countries in Central Asia where he developed and managed the offices for 5 countries and awarded over $3 million in grants for economic and democratic reform projects. His duties included overseeing program outreach and marketing as well as running national advertising campaigns in multiple countries.
Returning to the US in early 1997, Fred co-founded a small company that specialized in database-driven dynamic web applications, where he led development efforts in interactive web sites, mobile applications, and database projects. In 2005 he settled in Atlanta, Georgia and began working at the CDC doing web and application development, working with their new media efforts to find ways to effectively communicate health protection and promotion messages to the public through new channels, such as podcasts, content syndication, open data and APIs. He enjoys the on-going challenges of translating technical ideas and solutions to non-technical audiences while expanding the vision and reach of CDC’s messages through emerging technologies.
Fred is a certified Crisis and Emergency Risk Communication (CERC) trainer for CDC and deployed to Sierra Leone in October 2014 for the Ebola in West Africa outbreak where he applied his CERC and digital communication knowledge into non-digital communications campaigns. From August to November 2016 he served as the Lead of the Joint Information Center for CDC’s response to the Zika Virus outbreak.
Fred hails from Corbin, KY and earned BA in Russian Language and Literature from the University of Kentucky, an MA in Russian Literature from the Ohio State University.
Joe is the Director of Analytics within the BI Group at PBS, where he is responsible for providing actionable, data-driven insights about children’s media and education throughout the organization as well as leading on data visualization and data literacy initiatives.
Prior to joining PBS, Joe managed cross-network advanced platform analysis for AMC Networks. He is a co-leader of the Digital Analytics Association, Washington D.C. chapter and the DAA’s Practitioner of the Year for 2018.
Joe holds a MSc in Library & Information Science from Long Island University and a BA in Public Relations from Susquehanna University.
2019 Workshop Leaders
A former senior analyst at Forrester Research, John Lovett is a well-known digital analytics thought leader who has dedicated over sixteen years to researching, writing, and consulting on data and analytics. He is widely recognized for his analytics strategy work that has helped large enterprises, mid-sized companies, and non-profits gain value from digital data.
John served as the President of the Digital Analytics Association and was instrumental in shifting the focus of the organization from website data to all digital data. Lovett is a Certified Web Analyst and author of Social Media Metrics Secrets.
Amy is a total data nerd who has (thankfully) built that passion into a career spent learning from and mentoring fellow data evangelists, as well as helping organizations use technology and digital analytics to better support their missions. At EY, Amy focuses on delivering data solutions that include marketing telemetry and campaign analysis, visualization, predictive modeling, architecture development and strategy, and optimization (among others), and has led teams working through all kinds of interesting analytics challenges across multiple industries. Prior to consulting, Amy spent many years as a practitioner in higher education and the tech world, but regardless of role or career progression she has always been most keen on helping others. She earned an MLIS from Rutgers University, and is an active member of the DAA where she currently participates in the newly minted mentorship program for Women in Analytics.
Anil is a one of the digital analytics industry stalwarts with over 20 years’ experience in consulting, BI, digital analytics, online advertising and behavioral targeting. As the Managing Partner at Optizent, he helps organizations become data driven. Heb Evangelizes data driven thinking for product development, websites and media and helps clients unleash the power of 3rd Party and 1st Party data sets to drive effective marketing. Using data such as weather, traffic, competitive index, demographic etc. with product attributes, sales and behavioral data to provide contextual insights to drive multichannel marketing and product sales.
Kelly Wortham is Director of Optimization at Search Discovery Inc. (SDI), a digital intelligence company that empowers organizations to make transformative business decisions. Kelly has worked with Fortune 500 companies and mid-size organizations for more than 15 years to build and optimize best in class digital experimentation programs. She focuses her advisory services on digital CRO strategy and experimentation program and process design and optimization. She has deep functional knowledge in CRO strategy, communication and digital analytics. She also has expertise in testing prioritization and roadmap strategy, organization and process design as well as quality management, tool selection and integration. Kelly’s clients are currently working with her to develop new or optimize existing testing programs, evaluate or improve test idea pipelines, and assess program maturity.