Table 12 - Chris Hawkes (Account Development Manager, ObservePoint)
Date & Time
Wednesday, September 11, 2019, 8:24 AM - 8:34 AM
Why Should You Meet?
Making sure your data is accurate and valid is difficult. Tags and pixels on a page can get out of hand and difficult to manage. How do you know that reports you are looking at are correct when they are pulling from so many sources that can break with a single mistake in thousands of lines of code on your site. Data and tag governance is necessary to ensure you are making decisions on accurate and valid data coming through your site.
What Is the X Factor?
On his own time, Chris enjoys canyoneering, backpacking, rock climbing, reading, and watching Taika Waititi films. He also enjoys helping digital analysts automate their digital data QA process. A strong advocate for personal hydration!
What About The Company?
ObservePoint helps data-informed companies trust their data and better serve their customers by automatically monitoring and validating analytics and marketing tags on all digital properties. ObservePoint pioneered automated web analytics auditing and audits millions of pages every month to report data loss, inflation, and leakage to web analytics managers and stakeholders. With ObservePoint, you can govern your analytics data with efficiency, confidence and accuracy.