Table 11 - Tim Munsell (Solutions Consultant, ObservePoint)
Date & Time
Wednesday, September 11, 2019, 9:00 AM - 9:10 AM
Why Should You Meet?
Making sure your data is accurate and valid is difficult. Tags and pixels on a page can get out of hand and difficult to manage. How do you know that reports you are looking at are correct when they are pulling from so many sources that can break with a single mistake in thousands of lines of code on your site. Data and tag governance is necessary to ensure you are making decisions on accurate and valid data coming through your site.
What Is the X Factor?
I have been in Digital Analytics for over a decade in a variety of roles from client to consultant, analyst to architect, and now even sales. I’m most curious these days about your workflows (especially across teams) and process governance as a platform for analytics execution and strong data governance. I’m also a huge fan of nuance, in coffee, beer, wine, and spirits.
What About The Company?
ObservePoint helps data-informed companies trust their data and better serve their customers by automatically monitoring and validating analytics and marketing tags on all digital properties. ObservePoint pioneered automated web analytics auditing and audits millions of pages every month to report data loss, inflation, and leakage to web analytics managers and stakeholders. With ObservePoint, you can govern your analytics data with efficiency, confidence and accuracy.