Virtual DA Hub, May 29th, 2020
Virtual Lounge (Checking your tech & meeting other delegates)
1:10 - 1:25pm EST
Modern data pipelines give your data engineers the opportunity to pursue higher-value activities. We will share with you how to do that.
2:45 - 3:00pm EST
Virtual Coffee Break
3:00 - 3:10pm EST
Obtaining valuable, actionable insights requires accurate data. Without accurate data, your insights will be mediocre at best and damaging at worst. However, the process of collecting accurate data can be complex, due to:
- Millions of users across websites, apps, devices, browsers
- Constant development
- Manual, inconsistent, non-comprehensive processes
- Dozens of MarTech
- Multiple teams and processes
- Lack of resources
But this complexity doesn’t have to keep you from obtaining reliable insights—and it becomes manageable when you apply test automation to your analytics implementations, user journeys, site performance, and campaign tracking.
Join this session to see how brands like Mastercard use automated testing to:
- Ensure accurate data collection through validated tagging placement and functionality
- Validate variable presence and formatting to ensure the data is usable for analysis
Summary & Prizes (physical conference pass & two $100 Amazon vouchers)
Please attend this session to be eligble for our prizes which include a complimentary pass to our three-day physical event in October in Atlanta (or next year if you cannot join us in October).
5:00 - 5:30pm EST Happy Hour Casual Networking & Conversations
Maximizing the Value of Your Analytics Effort
Join Puja Ghosh (JP Morgan) for a discussion on how to use the resources available to you to continue growing your analytics practice.
It took a Pandemic...
An after hours discussion, led by Rusty Rahmer (GSK), on how COVID-19 has impacted our organizations, teams and our organizations' digital strategies.
Data Stack Tool Chat
Let’s roll up our sleeves (with Jason Harris, Fivetran) and talk about the tools we use and the frustrations we experience with our analytics / martech stack.
Happy Data, Happy Quality Hour
Good data is the basis for any great analysis. And now more than ever, the foundation for effective marketing. Join Andrew Geddes (ObserePoint) for a casual conversation about data quality and how to improve it.
Please rate the Virtual DA Hub (prizes - two $100 Amazon vouchers)