Obtaining valuable, actionable insights requires accurate data. Without accurate data, your insights will be mediocre at best and damaging at worst. However, the process of collecting accurate data can be complex, due to:

• Millions of users across websites, apps, devices, browsers
• Constant development
• Manual, inconsistent, non-comprehensive processes
• Dozens of MarTech
• Multiple teams and processes
• Lack of resources

But this complexity doesn’t have to keep you from obtaining reliable insights—and it becomes manageable when you apply test automation to your analytics implementations, user journeys, site performance, and campaign tracking.

Join this session to see how brands like Mastercard use automated testing to:

• Ensure accurate data collection through validated tagging placement and functionality
• Validate variable presence and formatting to ensure the data is usable for analysis